Most people think that a blog and a website are the same thing. However, there are some distinct advantages for your online marketing that a blog can bring you, that a normal website cannot. Let’s take a look at a few of the ways that a normal website differs from a blog and how adding a blog to your website will help your law firm gain more clients.
The biggest difference between a blog and a website is that a blog is typically much more dynamic. Most law firm websites provide some basic information about the lawyers and their practice. A website is definitely crucial to your online presence, and its importance shouldn’t be underestimated. However, having a static attorney website that is hard to update with fresh content is not good for search engines and does not entice you potential clients to come back to your website often. This is where an attorney blog can be very powerful.
The fact of the matter is, major search engines like Google, Bing, and Yahoo do not favor static websites that hardly ever get updated. The problem is this; usually there is little reason to update your website. Your blog, on the other hand, can be constantly updated. You can share different articles, news, and more that put your expertise on display. If you create a new post even once per week, then the search engines will take a lot more notice than updating your website once ever few months. If you connect your blog to your website, then the two will complement each other and search engines will see that your website gets regularly updated. With higher search engine ranking you’ll instantly be able to notice a boost in the number of leads and new clients that you are able to acquire.
Another major benefit of a blog is the easy interaction you can have with your site visitors. Blogs (especially built on a platform like WordPress) are typically characterized by a comments section, where visitors can post their reaction to your posts or ask questions. And, the ability to answer or follow up is simple. By regularly responding to the comments left by your visitors, you will be able to show everyone how knowledgeable you are and ultimately gain more clients.
The only real downside is it takes more upfront coding and development to make a blog for your site and the effort of writing every day. But, the benefits far outweigh these small downsides and a professional law firm internet marketing company can help you with all of those issues.