Basic SEO Tips That Are Vital For Your Firm’s Success

Sometimes we can get so caught up in a specific SEO practice that we forget about the basics that so often inform everything we do.  A new article delves into a few things that all law firms should be considering when they set about implementing an SEO strategy.

One of the first things firms need to do is make sure their titles say what they’re supposed to.  If you have a page dedicated to “Orlando Product Liability Lawyer” and describe your position as such, then those same words should be contained within the title, and headings and body content all need to speak to that title.

Your blogging needs to be multi-faceted.  Not only should you have an on-site blog dedicated to news and information that affects your practice area and your firm as a whole, but you should also contribute some stories to outside sources.  By guest blogging on relevant sites, you can send links and potential new clients who want to learn more about your firm to your own site.  It’s a great way to expand your firm’s reach.

Finally, a couple technical challenges that must be surmounted.  Make sure you’re constantly checking for errors that could dissuade a client from choosing you as their legal representative, and be sure to quickly correct any other technical mishaps that might compromise your site.

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Posted In: law firm SEO