Archive for the ‘law firm marketing’ Category

Avoiding The Crises That Can Trap Your Legal Marketing

Lawyers have to tackle some pretty sensitive topics.  It’s in the nature of the job that people only have a run-in with a lawyer when they’re going through some of the toughest situations of their lives.  They’ve sustained a life-altering injury, they’ve lost a loved one, they’re going through a contentious divorce, they’ve been accused […]

The Journey To Online Legal Marketing

We now stand at a crossroads in the world of marketing.  The sun hasn’t completely set on traditional marketing, but neither has the digital world completely eclipsed the traditional.  We’re in that in-between realm where it’s getting dark outside but you’re not quite sure whether to turn the headlights on or not. It’s a tough […]

Replace Spooky Marketing Decor With Modern Tactics

The weekend has drawn to a close, and this weekend, that also means that Halloween is over.  The trick-or-treaters are awash in an overabundance of candy, the haunted attractions are shuttered for the season, and the decorations placed on the house are looking a little bit lonely. At some point over the next couple weeks, […]

Know Your Audience To Wow Your Audience

It’s easy to get so caught up in the minutiae and strategy behind marketing that you lose sight of really the only thing that matters:  your prospective clients.  At the end of the day, everything you do has to be designed to influence a person in a legal jam to come into further contact with […]

How To Set Up Your Local Content Marketing Machine

To a legal content marketer, news at the local level is more important than just about any other kind of news.  True, there are certain sweeping Supreme Court rulings that will impact legal practices across the entire country, but those are few and far between.  It’s far more common for there to be a ruling […]

Balancing Legal Marketing Needs With Sensitivity

Legal marketing will necessarily have to deal with some sensitive subjects.  If you’re a divorce lawyer or a wrongful death lawyer or a personal injury lawyer, your profession will bring you into contact with people in remarkably tough circumstances.  If things go wrong while marketing to such persons, you may end up accidentally offending the […]

Ensure Legal Credibility When Your Firm Heads Online

We came across a new article featured in Marketing Profs that got us thinking a lot about credibility.  The author of that report comes at the subject from the point of view of how content marketers can ensure that they maintain said credibility as they go about their duties.  As such, it provides some valuable […]

A Traditional Marketing Peg In An Online Marketing Hole

Because Search Engine Optimization, content marketing, and internet marketing are so new in comparison to those channels that have enjoyed decades of usefulness, the chances of committing a costly error are greater.  The most common error is applying the same standards to modern internet marketing channels as you’ve applied for years on traditional channels. Don’t […]

Law Firm Holiday Marketing Begins Now

Labor Day has come and gone. The temperature is high, the sun is shining, the beaches are still crowded with people taking family vacations.  And in among all of this comes a sight that you don’t necessarily expect to see so soon:  Halloween decorations. Halloween, like Christmas, seems to creep into the calendar earlier and […]

Work Smarter, Not Harder

Yesterday was Labor Day, which means that a large portion of the country got to enjoy a three day weekend.  Unfortunately, when it comes to marketing your law firm, there really isn’t time to take a break. You always have to work to ensure that your firm is landing on the radar of clients, and […]