Archive for the ‘Lawyer Marketing’ Category

Establish Loyalty With Your Prospective Client Base

The modern marketing audience tends to be a rather fickle bunch right up until the point when it’s not.  Yes, people have more choices than ever, and at the slightest sign of raised prices or bad customer service, an individual may jump ship to a competitor that isn’t a jerk on the phone or that […]

As Marketing Evolves, So Must Your Law Firm

The world of law firm marketing and Search Engine Optimization today does not look the same as it did even a couple years ago.  The times are always changing, even if we don’t necessarily recognize those changes while they’re happening.  Although the shifts that occur are certainly gradual, by the time a few years have […]

Craft The Perfect Brand For Your Law Firm

There’s one aspect of marketing that a number of lawyers neglect, which is unfortunate given how important it is.  We’re not talking about content marketing, or SEO, or social media, or PPC, but something that’s a little harder to define:  branding. Think of a successful company, maybe one that advertised during the game last night.  […]

What Every Law Firm Landing Page Needs

You have one chance to make a good first impression.  When someone is introduced to your law firm, what they see on that initial look will play a key determination in whether or not they ultimately decide to hire you as their legal representative.  Sure, they may peruse your website for awhile and scan the […]

Press Release Formats That Can Benefit Your Law Firm

If you want to garner media attention for your law firm, then you could shoot an email over to a local news desk or maybe even a reporter with whom you’re familiar.  But that’s just one news organization.  It’d be great to get a single story, and such a thing can certainly bring you notoriety, […]

Go Where The Audience Goes

One of the biggest mistakes that a law firm content marketer can make is attempting to dictate where the audience should congregate.  You might have the best Twitter feed among all law firms in your area, but if the nature of your practice is such that your potential clients aren’t on Twitter, then it does […]

Convert Clients With Tactics That Won’t Subvert Clients

Yesterday, we talked about how important it is to gear your marketing messages toward fragments of the audience rather than try to please everyone in one go.  When you try to craft a message that pleases everyone, you end up leaving everybody unfulfilled, whereas when you create numerous messages all designed to please much smaller […]

The New Year Is A Time For Betterment Rather Than Change

It’s that time again, when just about everyone starts making their predictions for what marketing will look like next year.  You’ll see such lists a lot over the next couple of months, and it doesn’t hurt to take a look at them so that you can gauge what future trends will be and where your […]

Law Firm Press Releases Can Reach Clients And Media Outlets

One of the most overlooked aspects of Search Engine Optimization also has the potential to be one of the most valuable:  press releases. With the right mindset, a law firm can use press releases not just to gain visibility within a community but to draw the kinds of links and shout-outs that power a journey […]

Online Marketing Has Eclipsed Traditional: Are You Ready?

It’s the end of television as we know it! Okay, maybe that’s not completely true, but if you look around the modern landscape, you can’t help but notice that media consumption has become more fragmented than ever.  While they’re at the breakfast table before work, a person is just as likely to surf the web […]