Archive for the ‘News’ Category

Survey Shows Marketers Harder At Work Than Ever

If you’re interested in competing in a tough marketing world, realize that people are working harder and harder in order to beat the competition.  Something called the Career Lifestyle Survey has found that a full 39% of marketers work more than 50 hours in a week, which is markedly higher than the 24% of respondents [...]

Did You Get Hit By Penguin 2.0?

For those not in the know, Penguin 2.0 was launched this past Wednesday, so if you’ve experienced a traffic hit on your law firm’s website, now you know why.  A new report looks at some of those websites that were hit the hardest, and they shouldn’t come as a surprise to those well-versed in SEO.  [...]

It’s About Personality, Not Demographics

The San Jose, California-based Almaden Research Centre from IBM is in the process of testing out a system designed to improve upon a marketer’s ability to target certain persons. The lead researcher explains that current marketing is somewhat flawed because it attempts to appeal to a consumer based off of demographic metrics.  Instead, he would [...]

Survey Details Increased Confidence in Social Channels

SocialMedia Examiner recently released the results of their Social Media Marketing Industry Report, and the findings from the 3000-respondent survey would be worth noting by law firms.  The number of people who see value in social media is increasing, from 83% last year to 86% this year. Nearly four out of five respondents say that [...]

The Value of Branded Content Explored In New Survey

MailOnline recently conducted a survey of 610 executives and marketers in order to get a sense of how important branded content is to their marketing efforts. What they found was that just under two thirds of respondents consider branded content to be a vital part of their marketing strategy, which is slightly less than the [...]

Yahoo’s Quest For Relevance Leads to Twitter Partnership

Yahoo’s ongoing quest to stay relevant has led them to a partnership with Twitter that will find so-called newsworthy Tweets popping up in the website’s newsfeed.  The thought is that searchers are interested in receiving Tweets directly from such figures as politicians, celebrities, and other newsmakers.  With more and more people taking to Twitter to [...]

Yahoo Using Traditional Ads To Branch Out

Yahoo’s troubles are well-known, but the company has made a concerted effort as of late to turn things around and get more people to interact with their platform.  Worried that the internet company relies too heavily on an aging yet loyal demographic, executives will invest in real-world advertising to increase awareness about the new path [...]

Survey Details Rapid Expansion of Mobile Spending

Although a study into the increase in mobile marketing spending is a bit biased, considering it was commissioned by a group called the Mobile Marketing Association, it nevertheless illustrates the importance of legal marketers broaching this industry. The study conducted by mLightenment estimates that jobs in mobile marketing will increase by nearly a million in [...]

Not Everyone Is Keen On Google Glass

Those law firms already thinking about the ways in which they can make the most out of Google Glass might want to temper their enthusiasm.  As a new report shows us, not all businesses are keen on allowing early adopters into their space. Although the technology probably won’t arrive for at least a year, many [...]

Marketing Dollars Increasingly Put To Mobile & Social Media

A recent survey takes a look at where small businesses are putting their marketing resources, and law firms should take note.  Not surprisingly, social media drew the brunt of marketing efforts, with a whopping 97% of respondents saying that they had used such sites as Twitter, Instagram, Facebook, and more to market their companies.  Around [...]

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