The online market for personal injury legal services is saturated due to the fact that it is one of the most competitive spaces on the internet. The Bernard Law Group had an established personal injury website when Legal Marketing Advantage first stepped in to handle their online marketing efforts. The firm had decent search engine rankings, but mediocrity online only provides mediocre leads when the level of competition is so high.
The market The Bernard Law Group (4injured.com) wanted to fortify their online presence in the city of Seattle and across the state of Washington for the personal injury market. The website received few visitors and low conversion rates due to the fact that the website was not fully optimized for search and homepage content lacked a compelling call to action.
LMA was challenged to outperform the previous law firm marketing consultant the Bernard Law Group had hired by increasing both web traffic and lead generation.
The first order of business with 4injured.com was to fix the internal linking issues that held the website back from attaining its full potential. The firm’s on-page content was optimized by adding specialized SEO plugins and add ons.
LMA utilized their dedicated writers to substantially build out the size of the website to compete with more established law firm’s and improve search ranking results.
Finally, LMA deployed a vast back link strategy which included newly devised techniques created just for 4injured.com and the personal injury market.
After only a few months LMA pushed to get the site on the front page of Google for numerous targeted keywords. The majority of the keywords 4injured.com shows up for are in the top three positions, increased incoming lead generation by significant amount.
Increased from 150 pages to 5,000 (increased by 3,333%)
Ranking increased from 1,018,918 to 268,396
Backlinks increased from 2,243 to 4,512 (increased by 101%)
Leads increased from 81 leads during the month of January 2010 to 139 leads during the month of November 2010 (71% increase)