Examine Lookalikes To Expand Your Client Base

In a new report, an author stresses that marketers should be utilizing so-called lookalikes in order to expand their customer base.  By this, he means that an analysis should be conducted on an already existent client base.  From there, surveyors can use what they find out about demographics to perfect certain marketing strategies.  By evaluating behaviors that are common within your current audience, you can figure out who else would be likely to seek out your services and target those demographics in ways that would improve conversion rates.

For more about this strategy, follow this link.


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