A new article discusses how marketers should take advantage of Google’s recently improved geotargeting capabilities. With this powerful tool, ads can be targeted to areas where a service is available.  Plus, a marketing expert can increase ads in areas where DMA advertising has been purchased on TV and avoid areas in which marketing would not be profitable. This valuable tool will lead to a better understanding of the market and enable businesses to better optimize their campaign.

Read the full article here:

How to Take Advantage of Google AdWords’ Improved Geotargeting