Get Creative With Your Law Firm Content

A new article provides guidance to those companies that are ready to embrace content creation but aren’t sure how to go about it.  Law firms ready to make the leap should definitely take note.

Perhaps the best way to create and maintain a steady flow of content about your legal purview is through the utilization of a blog.  This provides you with an instantaneous way to explain complex legal concepts to your readers, plus it allows you to relate news stories relevant to your practice area.  What’s more, any information you put on a blog can easily be linked to and shared with followers on Twitter, Facebook, and more.

But what if you want more than a blog?  Might your firm partners be ready to start a Podcast?  If so, then good for you.  If you have insights into the legal world and a great personality to match, then you could appeal to a whole new segment of the population by offering your thoughts in audio form.  You can link to this across your social accounts and website, and over time, your audience should grow as more and more people begin to perceive you as an authority on a given topic.

This same thinking can be applied to videos.  More than just producing videos detailing a specific sector of the law and asking clients to give you a call, can you think of creative ways to appeal to those in need?  Let your personality shine on such videos, and before you know it, you could find that many of your client references hail from Youtube.


Tags: , ,

Posted In: Content Creation