Even before the days of the internet, it was well known and taught that having an integrated approach to marketing yields benefits over more random activities that may overlap in function and cost resources. Coordinating the various electronic messaging platforms is a modern expression of this thinking. Email campaigns, Facebook and Twitter releases and ads, and updating the landing website for a company to match the latest advertising plan so they communicate the same message is important to reach the users.
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Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms