With more and more internet users searching for services every day, you may have noticed that more and more law firms are trying for that “page one” ranking on Google as well. Then, with the steep cost of pay per click campaigns in some markets the competition for organic search results is even tougher and more crowded. What most law firms do not realize about law firm search engine optimization is that you have to be willing to be in it for the long haul. Sure it seems some law firms will pop up out of nowhere and in these times people expect immediate results but when it comes to SEO the slow and steady plan will ultimately win the race for long lasting page one rankings.
Organic search results are the listings on a search engine results page that appear because of their relevance to the search terms. This is opposed to advertisements in search results such as pay per click advertising. There are many methods to use when trying to rank well on search engines mostly referred to as SEO. There are also various factors to how fast an attorney’s website will take to dramatically improve search engine rankings.
Depending on how old your site is, current rankings, how big your site is, all the way to the current SEO structure your law firm’s website will affect the time it takes for good SEO techniques to start working. Another major factor of SEO results is your market. Some markets (take Los Angeles for example) have massive amounts of competition with some firms that have been taking their SEO seriously for years. Well guess what? It will take some time to come up in that market, but in the long run it will be totally worth it.
When you do decide to move forward with a long term SEO plan it’s important to pay attention to the monthly reports that most good SEO companies (we are a good example) will provide a firm with. These reports may, at first, seem like a bunch of numbers but they track where your site was and where it’s going. SEO experts also use this data to track how the task and techniques they are doing is working.
The worst thing that can happen is to build up momentum on an SEO campaign then pull the plug only after a few short months. Not only can that amount of time be an insufficient time frame to judge results but it set backs any efforts made during that time significantly. Good SEO progress can take anywhere from a few months to a couple of years. SEO experts that focus on the legal field will be able to tell you a bit about how long it will take to get the results you are looking for. The important thing is to stick with it and your attorney website will grow to be an online powerhouse generating more and more business each passing month.