Legal Marketers Could Learn From Automobile Ad Campaigns

A new article on Mashable argues that automobile marketers put forth some of the most consistently solid marketing efforts out there, and the author says that all those looking to pedal their business in the online arena would do well to take a page out of the auto marketing playbook.  The first takeaway is the importance of sticking with those marketing ploys that work.  If something has led your numbers to improve, keep doing it, as such marketing is vital for brand awareness.  Right alongside this is the fact that, no matter the platform, be it internet, tv, or radio, the message detailed by vehicle marketers is always consistent.  And online video, something we’ve been extolling the virtues of in terms of law firm marketing for awhile now, is also vital for auto marketers.

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