Making the Leap to Online Marketing

An informative new article explains how one ought to go about enacting an online marketing effort.  If your law firm has yet to explore its digital marketing options but is ready to start, then it’s a great read.

Online marketing is the best way to get your law firm seen by the largest number of clients possible.  You want to help people, and reaching those people is the first step in doing that.  With more and more people turning to the web and social media for most of their marketing intake, it only makes sense that you would start catering to this increasingly large section of the audience.

Your goal should be obvious:  more clients.  But don’t be afraid to be more specific.  More traffic is great to have, but having that traffic lead to an uptick in the number of people calling for a free consultation is even better.  To achieve this, there isn’t anything necessarily wrong with checking out what other legal teams are doing.  How have they set up their website?  What social accounts do they have?  What content do they create?

This has the added advantage of showing you where there might be holes that you can plug with your own legal content.  You can learn what insights have yet to be widely shared online, and then you can fill that niche.  Your website can and should be a repository of everything that makes you who you are as a lawyer, and when you supplement that site with SEO, PPC, and social media, you’ll start taking on new clients in no time.

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Posted In: attorney marketing