Passion For Content Drives Marketing

Attorneys know everything there’s to know about the law. They help clients by offering their expertise before a judge, and they do it for the love of justice. Passion for doing what’s right is not the only aspect of those dedicating their lives to justice, it’s also what moves readers. But passion comes in different […]

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Online Attorney Marketing Is No Longer Optional

One big problem that can hinder a law firm’s success is assuming that an online marketing effort is optional.  Even a practice that begins to put forth such an endeavor may determine that online marketing is the first thing to be cut when the belt gets tightened.  The thinking goes that the website is up […]

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The Best Things In Online Marketing Life Aren’t Always Free

There’s one big positive about marketing in the digital age that the traditional method of advertising will never be able to touch, and that’s the cost.  While it’s going to take a little money to buy a domain and start a website, it takes nothing to actually put content on that website.  You create it […]

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Broaden The Horizons Of Your Law Firm SEO

If you’re a copywriter, you write copy.  When you’re an athlete, you play the sport you’re good at.  When you’re a window cleaner, you clean windows. But when you’re a Search Engine Optimization expert?  Your functions aren’t quite as clear-cut.  The other jobs described above have obvious duties that are pretty much contained within the […]

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Use Content To Send Your Firm Into The Stratosphere

We often talk about the importance of creating awesome content that your prospective clients could truly benefit from, but perhaps we’re getting ahead of ourselves when we do that.  If creating great content were easy, then everyone would do it.  But saying all you have to do to acquire new clients is produce fantastic content […]

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Establish Loyalty With Your Prospective Client Base

The modern marketing audience tends to be a rather fickle bunch right up until the point when it’s not.  Yes, people have more choices than ever, and at the slightest sign of raised prices or bad customer service, an individual may jump ship to a competitor that isn’t a jerk on the phone or that […]

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Judging A Law Firm By Its Cover (And Its Content)

You probably don’t think of yourself as a publisher (unless, that is, you’ve written some kind of book about the legal system), but that’s sort of what you have to become if you want to succeed in this brave new world of content marketing and Search Engine Optimization. A new article in Econsultancy highlights the […]

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Great Links Are Within Reach

Links are what will power your law firm’s trek to the top of a search engine, but the wrong kinds of links will banish you to the bottom.  Imagine that your journey is like climbing a mountain.  If you want to reach the top, you ought to go with name brand climbing equipment from companies […]

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Give A Thumbs-Up To Adaptable SEO

Search Engine Optimization can stymie even the most savvy legal marketers.  This is due to the fact that SEO does not behave like other forms of marketing.  It takes a completely different set of skills in order to succeed, and there’s always the chance that, without warning, Google will change the rules of the game, […]

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Helping Clients In Need Before They Know They’re In Need

When do you start helping your clients?  Is it the moment they decide to hire you as their legal representative?  Is it when they contact you for a free consultation? We would argue that you should be helping your clients long before you can actually call them your clients.  Assistance needs to begin as soon […]

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