A new report compiles some of the frequently made mistakes on social media in the hope of getting direct marketers to stop falling into those traps. The common nature of these mishaps, though, means that even lawyers could benefit from knowing how to avoid a social faux pas. First, understand what both you and your [...]
Press Release Guidelines Grow Stricter
18
Jun
2013
Your law firm can dramatically benefit from a series of press releases geared toward your practice area and operative keywords, but when you embark on such a PR effort, you must use caution. Prompted by a release containing information about Google that proved to be inaccurate, PRWeb has been updating its editorial procedures in order [...]
Using a Phone To Bolster Your Relationship With Clients
17
Jun
2013
How do you keep a potential client interested in your law firm without overstepping your bounds as an attorney? For that matter, how do you do the same with those clients who have already enlisted your representation services? The trick lies in understanding the current mobile environment and realizing that the smartphone has become the [...]
Getting Links Without Trying To Get Links
17
Jun
2013
If your law firm is still making a concerted effort to reach out to various directories and acquire links in less than savory ways, then your resources might be going toward the wrong place. However, that’s not to say that link building isn’t important. Those links that point your site’s way are still going to [...]
Appeal To a Client’s Desire to Protect Their Family
14
Jun
2013
Legal marketers tend to use a broad brush with messages. You could have clients of all shapes and sizes who come to your doorstep and you have to be ready to serve each and every one of them. But in taking such a broad approach to marketing, you run the risk of having every advertisement [...]
Show Your Interest in Local Interests
14
Jun
2013
A new report provides some tips for retailers attempting to operate in the local search space. As with any type of internet advice, though, a little creative rejiggering can ensure that the techniques discussed will be actionable by law firms attempting to make more of a dent in the online arena. Your ability to rank [...]
Give Your Clients An All-Access Pass
14
Jun
2013
Law firms often find themselves struggling to demonstrate value in social media and other digital marketing efforts. But that’s usually because metrics for success on these platforms can be quite different from traditional marketing. Thus, approaching digital marketing requires a completely different set of guidelines and benchmarks. Fostering success might begin with applying some of [...]
Marketing: Clients as Jury, Content As Evidence
13
Jun
2013
You can never have too much content in the current legal marketing landscape. You’ve written a post about a recalled product for your product liability practice? You need follow-ups analyzing the fallout of the situation and detailing subsequent injuries that may have occurred. You’ve created an infographic about the statute of limitations for certain crimes? [...]
