Use SEO To Bring Interested Clients All The Way Home

Ideally, you want people to come to your law firm’s website directly.  When that happens, you don’t have to fuss with things like Pay Per Click advertising, content marketing, social media, and the always messy Search Engine Optimization. The thing is, people aren’t always going to come directly to your website, not even if they […]

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Let Your Voice Be Heard Through Content Marketing

Is there a facet of marketing that’s simultaneously more important yet more misunderstood than content marketing?  The general consensus, even for those who are just now embracing the idea of investing in online marketing, is that content is important, but figuring out the best way to put forth a strategy proves a little more tricky. […]

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This Valentine’s Day, Express Some Love For Online Marketing

It’s the time of the year when love is in the air.  Chocolates and roses of all kinds line the store shelves, reservations have been booked, and in a few days, couples everywhere will walk hand in hand for a romantic evening on the town. But there’s another type of love that we want you […]

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Law Firm SEO Doesn’t Have To Be Dangerous

Law firms typically fall into one of two camps when they come to Legal Marketing Advantage to inquire about Search Engine Optimization.  The first camp consists of practices that haven’t yet had experience with SEO and want to change things for the better.  The second camp consists of firms that got burned by a bad […]

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Why Your #1 Ranking Might Not Be Getting You Clients

It’s a good problem to have, but it’s a problem nonetheless:  your Search Engine Optimization efforts are going fairly well, but people aren’t actually contacting you as a result of that SEO success. You would think that, if you acquire the #1 search result for a term like “St. Louis product liability attorney,” there would […]

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Unlock The Power Of Links

Oh links.  It seems like we were only just getting to know you and now various corners of the internet are going so far as to proclaim your demise. But how true are such sentiments?  Are links really going the way of the dinosaurs for Search Engine Optimization?  Not exactly.  It’s true that their role […]

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As Marketing Evolves, So Must Your Law Firm

The world of law firm marketing and Search Engine Optimization today does not look the same as it did even a couple years ago.  The times are always changing, even if we don’t necessarily recognize those changes while they’re happening.  Although the shifts that occur are certainly gradual, by the time a few years have […]

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The Future Of Marketing Is Within Sight Today

Last month was all about people providing their predictions for marketing and SEO in 2015 and offering tips on putting forth a successful strategy for the same.  But now that the excitement of the New Year has worn off, you’re not seeing much about the year to come. One new article in Search Engine Land […]

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Craft The Perfect Brand For Your Law Firm

There’s one aspect of marketing that a number of lawyers neglect, which is unfortunate given how important it is.  We’re not talking about content marketing, or SEO, or social media, or PPC, but something that’s a little harder to define:  branding. Think of a successful company, maybe one that advertised during the game last night.  […]

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What Law Firms Can Learn From Football

With the Super Bowl coming up this Sunday, we thought this would be as good a time as any to point out the many things that a legal marketer might be able to learn from football itself. See, Search Engine Optimization isn’t all that different from America’s favorite national pastime.  On the one hand, you […]

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