PPC is among the fastest, most efficient, and dependable marketing channels utilized to drive targeted traffic straight to your website.
LMA provides expert PPC campaign setup and management services including landing page creation, ad writing, bid management, and content optimization. Our PPC experts have had years of success generating quality leads through the PPC platforms; Google Adwords and Yahoo/Bing’s MSN AdCenter.
LMA’s process for setting up a customized PPC campaign includes:
- Initial setup and optimization of Google AdWords and MSN AdCenter Accounts
- Generating a comprehensive list of targeted keywords
- Developing a number of optimized landing pages
- Professional Ad Copy creation to increase click through rates
- Ongoing split testing for ad copy (Pick the best converting and retest)
- Google analytics/3rd party tracking software: visitor tracking and click fraud monitoring
- Bid Management to ensure that your ads show up in prime position
- Campaign budgets will be controlled with daily and monthly spend limits
Utilizing data driven strategies we are able to optimize your PPC campaign for maximum performance in the short as well as develop a smart strategy for the long term. Search terms across the legal spectrum range from the highly competitive to low cost niches. Our proven PPC mechanisms leverage increase your firm’s presence in order to maximize exposure at a minimum cost.