Posts Tagged ‘attorney marketing’

Online Attorney Marketing Is No Longer Optional

One big problem that can hinder a law firm’s success is assuming that an online marketing effort is optional.  Even a practice that begins to put forth such an endeavor may determine that online marketing is the first thing to be cut when the belt gets tightened.  The thinking goes that the website is up […]

What Law Firms Can Learn From Football

With the Super Bowl coming up this Sunday, we thought this would be as good a time as any to point out the many things that a legal marketer might be able to learn from football itself. See, Search Engine Optimization isn’t all that different from America’s favorite national pastime.  On the one hand, you […]

Embrace The Future To Stand Out From The Competition

With an industry as ever-changing as SEO or digital marketing, you have to constantly look ahead to the trends of the future.  If you embark upon a digital campaign to bring new clients to your law firm today, by the time you get things up and running with current practices, the community will have moved […]

Go Where The Audience Goes

One of the biggest mistakes that a law firm content marketer can make is attempting to dictate where the audience should congregate.  You might have the best Twitter feed among all law firms in your area, but if the nature of your practice is such that your potential clients aren’t on Twitter, then it does […]

Make Sure Marketing Claims Don’t Anger Prospective Clients

We came across a new article in Clickz that brings up an interesting point all law firms should understand.  The author provides a scenario where the things that a marketer is saying in all manner of advertisements and marketing formats actually wind up contradicting what the customer finds when they come into greater interaction with […]

A New Year Should Bring New Attention To Your Website

This being the start of the New Year, we thought we’d slow things down a bit.  It’s all too easy to get caught up in scaling the search results, putting forth a Pay Per Click campaign, and optimizing your social posts to gain more followers.  But since it’s the start of the year, this seems […]

SEO And Marketing Duds You’ll Want To Return After Christmas

Yesterday, we highlighted some of the SEO and marketing gifts that a law firm wants to unwrap this Christmas.  If you don’t pursue things like a multi-faceted link profile, new social channels, and coordination between online and traditional marketing, you can’t have as successful of a 2015 as you would otherwise like. That said, we’ve […]

There’s No Place Like Hometown Marketing

The easiest clients to get are the ones who are right down the street.  Imagine that there’s a circle around your law firm, and the circumference of that circle is one mile around with your practice at the very center.  These people are the best client acquisition targets for a law firm. Now start pushing […]

Why Content Deserves Your Investment

We’re big proponents of content marketing here at Legal Marketing Advantage, for two primary reasons.  First, it’s the only surefire way to help your law firm climb its way through the search results for keywords that matter to your practice.  Second, once a person actually visits your website, they’ll see the thought that you put […]

What Law Firm Marketers Should Be Thankful For

With the holiday bringing the week to a close earlier than usual, this is the perfect time to give thanks for all those things that make this a great time to be a legal marketer.  While making the switch to online marketing from traditional channels takes some time and effort, once you reach the point […]