Posts Tagged ‘law firm marketing’

Passion For Content Drives Marketing

Attorneys know everything there’s to know about the law. They help clients by offering their expertise before a judge, and they do it for the love of justice. Passion for doing what’s right is not the only aspect of those dedicating their lives to justice, it’s also what moves readers. But passion comes in different […]

The Best Things In Online Marketing Life Aren’t Always Free

There’s one big positive about marketing in the digital age that the traditional method of advertising will never be able to touch, and that’s the cost.  While it’s going to take a little money to buy a domain and start a website, it takes nothing to actually put content on that website.  You create it […]

Use Content To Send Your Firm Into The Stratosphere

We often talk about the importance of creating awesome content that your prospective clients could truly benefit from, but perhaps we’re getting ahead of ourselves when we do that.  If creating great content were easy, then everyone would do it.  But saying all you have to do to acquire new clients is produce fantastic content […]

Judging A Law Firm By Its Cover (And Its Content)

You probably don’t think of yourself as a publisher (unless, that is, you’ve written some kind of book about the legal system), but that’s sort of what you have to become if you want to succeed in this brave new world of content marketing and Search Engine Optimization. A new article in Econsultancy highlights the […]

Helping Clients In Need Before They Know They’re In Need

When do you start helping your clients?  Is it the moment they decide to hire you as their legal representative?  Is it when they contact you for a free consultation? We would argue that you should be helping your clients long before you can actually call them your clients.  Assistance needs to begin as soon […]

Let Your Voice Be Heard Through Content Marketing

Is there a facet of marketing that’s simultaneously more important yet more misunderstood than content marketing?  The general consensus, even for those who are just now embracing the idea of investing in online marketing, is that content is important, but figuring out the best way to put forth a strategy proves a little more tricky. […]

As Marketing Evolves, So Must Your Law Firm

The world of law firm marketing and Search Engine Optimization today does not look the same as it did even a couple years ago.  The times are always changing, even if we don’t necessarily recognize those changes while they’re happening.  Although the shifts that occur are certainly gradual, by the time a few years have […]

The Future Of Marketing Is Within Sight Today

Last month was all about people providing their predictions for marketing and SEO in 2015 and offering tips on putting forth a successful strategy for the same.  But now that the excitement of the New Year has worn off, you’re not seeing much about the year to come. One new article in Search Engine Land […]

Craft The Perfect Brand For Your Law Firm

There’s one aspect of marketing that a number of lawyers neglect, which is unfortunate given how important it is.  We’re not talking about content marketing, or SEO, or social media, or PPC, but something that’s a little harder to define:  branding. Think of a successful company, maybe one that advertised during the game last night.  […]

A Content Marketing Plan For Every Type Of Attorney

Holdouts to content marketing are now few are far between.  The strategy is one of the most valuable on the web.  It allows a law firm to demonstrate its legal prowess directly to clients as well as those persons who could act as influencers for those clients.  It provides the opportunity to rank for certain […]