Posts Tagged ‘law firm SEO’

Online Attorney Marketing Is No Longer Optional

One big problem that can hinder a law firm’s success is assuming that an online marketing effort is optional.  Even a practice that begins to put forth such an endeavor may determine that online marketing is the first thing to be cut when the belt gets tightened.  The thinking goes that the website is up […]

Broaden The Horizons Of Your Law Firm SEO

If you’re a copywriter, you write copy.  When you’re an athlete, you play the sport you’re good at.  When you’re a window cleaner, you clean windows. But when you’re a Search Engine Optimization expert?  Your functions aren’t quite as clear-cut.  The other jobs described above have obvious duties that are pretty much contained within the […]

Judging A Law Firm By Its Cover (And Its Content)

You probably don’t think of yourself as a publisher (unless, that is, you’ve written some kind of book about the legal system), but that’s sort of what you have to become if you want to succeed in this brave new world of content marketing and Search Engine Optimization. A new article in Econsultancy highlights the […]

Great Links Are Within Reach

Links are what will power your law firm’s trek to the top of a search engine, but the wrong kinds of links will banish you to the bottom.  Imagine that your journey is like climbing a mountain.  If you want to reach the top, you ought to go with name brand climbing equipment from companies […]

Give A Thumbs-Up To Adaptable SEO

Search Engine Optimization can stymie even the most savvy legal marketers.  This is due to the fact that SEO does not behave like other forms of marketing.  It takes a completely different set of skills in order to succeed, and there’s always the chance that, without warning, Google will change the rules of the game, […]

Use SEO To Bring Interested Clients All The Way Home

Ideally, you want people to come to your law firm’s website directly.  When that happens, you don’t have to fuss with things like Pay Per Click advertising, content marketing, social media, and the always messy Search Engine Optimization. The thing is, people aren’t always going to come directly to your website, not even if they […]

This Valentine’s Day, Express Some Love For Online Marketing

It’s the time of the year when love is in the air.  Chocolates and roses of all kinds line the store shelves, reservations have been booked, and in a few days, couples everywhere will walk hand in hand for a romantic evening on the town. But there’s another type of love that we want you […]

Law Firm SEO Doesn’t Have To Be Dangerous

Law firms typically fall into one of two camps when they come to Legal Marketing Advantage to inquire about Search Engine Optimization.  The first camp consists of practices that haven’t yet had experience with SEO and want to change things for the better.  The second camp consists of firms that got burned by a bad […]

Why Your #1 Ranking Might Not Be Getting You Clients

It’s a good problem to have, but it’s a problem nonetheless:  your Search Engine Optimization efforts are going fairly well, but people aren’t actually contacting you as a result of that SEO success. You would think that, if you acquire the #1 search result for a term like “St. Louis product liability attorney,” there would […]

Unlock The Power Of Links

Oh links.  It seems like we were only just getting to know you and now various corners of the internet are going so far as to proclaim your demise. But how true are such sentiments?  Are links really going the way of the dinosaurs for Search Engine Optimization?  Not exactly.  It’s true that their role […]