Video Content Can Put Your Law Firm Over The Top

Any lawyer can throw up a blog and start writing about matters of interest to their practice, but lawyers that really want to take advantage of content marketing need to figure out a way to separate themselves from the rest of the pack.  One of the ways to do that is through video content.

Such forms of media provide a fantastic way to distinguish yourself from the competition, giving clients something of value that they simply can’t get anywhere else.  A new report provides some insights on the types of videos that can improve marketing, and your law firm could benefit from at least a few of them.

One of the easiest forms of video to set up is the tutorial.  For a law firm, there are a number of things you could teach prospective clients.  If you’re a personal injury lawyer, for instance, a valuable video could be something as simple as you speaking in front of a webcam, telling viewers the process to follow when involved in an automobile accident.  You lay out how to check for injuries, contact the police, go through the insurance claim process, and finally get in touch with a lawyer.  Nothing flashy, but interspersed with some tasteful graphics and stock footage, it can catch the eye of clients.

The author also brings up the idea of a Public Service Announcement, something that law firms are uniquely suited to provide.  If distracted driving is a particular problem in your area (as brought to your attention by the influx of clients coming to your personal injury firm due to injuries sustained following a texting-related crash), then putting your name behind a PSA calling for an end to texting and driving is a fantastic idea.

Not only will this hit a chord with people who have been injured in such accidents, it will hit a chord with your community.  Viewers see that you’re trying to do something of value for the city you practice in.  They’ll recognize that you’re not just a lawyer trying to drum up business; you’re actually trying to ensure public safety, a commendable effort that will be rewarded in the long run.

Of course, if it’s your words floating through a given video, there’s always going to be some inherent bias.  That’s why testimonials should be explored.  If you have a client whom you helped out of a legal pickle, and they’re willing to go in front of a camera to talk about their case, then this is an opportunity you don’t want to miss.

People see their neighbors explaining the trouble they were in and how you helped set their lives right, and these words will provide immense value to your firm.  You get away from promotion and into simple story-telling, and this is a powerful way to appeal to the sensibilities of a potential client.


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Posted In: Video Marketing